User Login (Forgotten Password)
Now in its third year, the EBLEX Young Chef Challenge has attracted its largest number of entries to date, with over 400 schools registering to take part.
The competition, fronted by celebrity chef James Martin, invites students aged 11 to 16 to submit original beef mince recipes using Quality Standard beef mince.
The best entries will be invited to compete in regional cook offs in December with the overall winner being invited to experience a day working as a chef in a well-known restaurant.
With the new curriculum emphasising practical hands on experience, creativity and sensible food shopping, the Young Chef Challenge offers a perfect way to inspire students – and EBLEX has incorporated a number of teacher tips on how to combine the competition with food technology elements of Key Stage 3 of the National Curriculum.
Further information on the competition can be found at www.meatandeducation.com.
Quality Standard Ambassadors Angela Hartnett and Oliver Rowe share tips for cooking with the best of beef and lamb in the latest edition of Tuck-in, the popular recipe book produced by EBLEX.
Copies of the 14th edition, which will be distributed to Quality Standard butchers this month feature Angela giving a masterclass on how to cook the perfect beef steak. Oliver also shares his views on the best vegetables and flavours to accompany Autumn lamb.
Recipes in the latest edition focus on traditional autumn dishes with an exotic twist include Roast Leg of Lamb with Date and Herb Stuffing, Beef with Caramelised Onions and Tomatoes, Red Thai Lamb Shanks and Sweet and Sour Meatballs.
Download Tuck-in Issue 14 here
A new Quality Standard TV advertising sponsorship campaign aimed at a 'food interested' audience is being developed by EBLEX to air on the UKTV Food channel this month.
The ads, known as a 'sponsorship idents' feature a family preparing to sit down to a series of freshly cooked meals, highlighting the versatility of beef and lamb as a key ingredient in family dishes any day of the week.
Called 'Every Day a Different Dish', the ads will appear 8 times an hour - before, during and after Market Kitchen and other well known programmes on the channel such as 'Ready Steady Cook' and 'Masterchef'. It will complement EBLEX's existing run of 'Beefy and Lamby' TV adverts aired on national TV earlier this year.
An initiative aimed at encouraging the foodservice sector to display the Quality Standard Mark on menus will be launched during British Food Fortnight (20 September to 5 October). A 'Proud to Serve' mailing setting out the benefits to caterers of sourcing QS beef and lamb will be targeted at a range of restaurants, pub chains and hotels.
